Bringing the strategy to the ground.
The strategy does not fulfil itself. But it provides guard rails for portfolio decisions to make the strategy a reality.
The portfolio is the working level for the organisation and is implementable through initiatives and projects.
What are the projects paying off?
The current product portfolio pays different dividends towards the strategy goals. The current state shows where we need to fill the gaps.
We consider the gaps from the perspective of the market, the quality situation, the cost situation, technology trends and life cycle issues.
Rolling wave planning instead of glass ball.
Goals remain relatively constant, the path to get there will have to adapt depending on the terrain.
We want to adapt the roadmap to the current information situation with “rolling wave planning” instead of looking into the crystal ball once a year.